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Estas is a brand associated with the hairdressing wholesaler Morocutti. Founded in Brescia in the 1920s by Giovanni Morocutti, three generations of the same family have run this business supplying products and tools for hairdressers. Maintaining the same values of their founder the present generation of Morocutti continue with passion, to constantly develop the business in response to the latest trends and technological developments within the field of beauty aesthetics 
The goals are still unchanged: cutting-edge style, professional quality, constant innovation, & efficiency together with an exclusive assortment of prestigious quality products but always with an eye on commercial viability