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Little is known about the origins of Prep other than the UK website claim that Prep Cream was originally developed in the United States in the 1860's by the Mark Allen Company. Similar to NOXEMA it is an all purpose cream which became a staple shaving product in Italy as a pre shave preparation for men with tough beards or sensitive skins. The brand has expanded its product selection to include shaving foams, and gels and a beard oil