The company has modelled the growth of its brand on four essential pillars: character, authenticity, originality and elegance. The aftershaves are refreshing but not bracing, the gels and lotions are nicely moisturizing, and the whole suite of products reduces razor irritation and keep things comfortable
- Floid Pre-Shave Oil is the perfect product for softening your beard for a wonderfully smooth shave. It's great for sensitive skin.
- Floid BLACK After Shave is one of Floid's newer splashes, and it definitely has a more modern twist to it. It tones and cools the skin, and its strong, masculine scent smells great.
- Floid AMBER After Shave is also a popular choice for post shave soothing. The scent is old world barbershop and is a bit sweeter than others in the Floid line.